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Privacy Policy

IMPORTANT INFORMATION REGARDING THE USE OF THIS WEBSITE

Li-Ning is committed to ensuring the privacy of your personal information and this privacy notice is designed to tell you which information we collect from you, how this information may be used and how it is protected.

COLLECTION AND USE OF PERSONAL INFORMATION

WHAT YOU GIVE US

We collect information you give us to permit us to access. Most of the information we collect is very basic and id needed to complete a purchase or provide a refund. Information may include, but is not limited to, your name, image, birth date, email and physical addresses, telephone number, gender, contact lists, social media information and profile, location (GPS) information, activity and performance information, and when necessary, credit card information.

WHAT WE COLLECT FROM YOU

We may automatically collect information regarding your interaction with, and use of, our products and services. Information we may collect includes, but is not limited to, your telephone number, Device identifier and hardware information, IP address, browser type and language, cookie information, system type, whether you have enabling software to access certain features, access times, referring website URLs, information about your purchases and other information about your interactions with us.

WHAT WE COLLECT FROM OTHER LI-NING INTERACTIONS AND THIRD PARTIES

We may combine information you give us with other information from Li-Ning sources, transactions and communications. This may include, but is not limited to, information from Li-Ning stores, direct mail, catalogues, events, products and applications, or other Li-Ning interactions. We may also combine that information with data that is publicly available and data from third parties. We also collect information about gift recipients provided by the giver.

NAVIGATION INFORMATION

Even if you do not make a purchase on our website, we have the ability to track usage of our website, including the server from which our site was visited. This information is not used to track information about individuals, but is used on an aggregate level to customize our website, improve your on-line experience and plan marketing and promotions more suitable to you.

VOLUNTARY INFORMATION

There are times when you voluntarily provide information to us. This may occur when you provide your feedback to us through emails or on the website. We use this information to respond to your feedback or query and to keep track of its progress.

CHILDREN’S PRIVACY

We do not knowingly collect or solicit personal information from children under the age of 13.

MARKETING INFORMATION

Li-Ning does not sell or otherwise share your personal information with anyone else, such as advertising or marketing companies.

SERVICE PROVIDERS

Li-Ning will share your information internally with staff members who need it to complete your purchase or to carry out your instructions regarding a query or feedback. Such instances may include, sharing your information for credit card processing, shipping, data management, email distribution, market research, information analysis and promotions management.

Li-Ning keeps your personal information for only as long as required to fulfil the purpose for which it was collected. In some cases, such as

credit or debit card transactions, we are required by law to keep personal information for a specified period of time.

BY LAW OR TO PROTECT RIGHTS

We may disclose information upon governmental request, in response to a court order, when required by law, to enforce our policies, or to protect our or others' rights, property or safety. We may share information to prevent illegal uses of Li-Ning's products and services or violations of the Terms of Use, or to defend ourselves against third-party claims. We may also share information with companies assisting in fraud protection or investigation.

PUBLIC SHARING

DEFAULT SHARING

When you join or use certain services, you agree to publicly share a basic amount of information, which may include your username, city location, and profile picture.

SHARING YOU CHOOSE TO DO

You may choose to share certain information. In order to participate in certain features, you may have to adjust your privacy settings and share more information. You may also choose to share your activity on other platforms, such as Facebook and Twitter. Please read the privacy policies of those platforms, because your Li-Ning activity published on those platforms will no longer be governed by Li-Ning's Privacy Policy.

ACCURACY AND PROTECTION OF PERSONAL INFORMATION

Li-Ning relies on customers to notify us of any changes in personal information. Should inaccurate information come to our attention, we will investigate and correct the information and, if necessary, advise you of the changes. We use a variety of security measures, including encryption and authentication tools, to help protect your information.

NO GUARANTEE

However, like other companies, Li-Ning cannot guarantee 100% security or confidentiality of the information provided to us.